At SIZE
Jesse drives Google Ads-based lead generation strategies for clients. As an example, at one of Size’s clients that had never previously run online advertising, the campaign built the company’s sales pipeline, strategically positioning the company for a successful exit.
Bio
Jesse is an experienced digital marketer and entrepreneur with deep expertise in Google Ads and startup growth. He founded and currently operates The Fractional PPC, a Google Ads marketing consultancy, and previously founded and sold Youtopia Snacks, a healthy snack company.
Jesse started his digital marketing career in 2012 and has managed clients across 40+ industries, ranging from Fortune 100 enterprises to Startups. Known for his meticulously detailed approach, exceptionally transparent communication, and emphasis on conversion-rate optimization, Jesse has maximized the value of the $40M+ worth of media spend he’s been trusted with over the last decade-plus.
Outside of Google Ads, Jesse founded Youtopia Snacks in 2016 while in business school and sold the brand to a Private Equity firm in 2021. He also spent his early career in strategy consulting and M&A, where he helped develop corporate development strategies and execute M&A transactions for clients in the life sciences industry.
Jesse has his BS in Engineering from Tufts University, his MBA from UCLA Anderson, and has mentored/advised several Startups, including as a mentor for Techstars LA.