At SIZE
Will helps companies accelerate digital growth through scalable eCommerce and performance marketing strategies. He works with leadership teams to optimize acquisition channels, improve conversion, and build the infrastructure needed to move from early traction to sustained growth.
Bio
Will Hughes career started at the Corporate Executive Board in Washington, DC consulting and advising senior executives at Fortune 500 companies. His career in eCommerce / Digital Marketing has spanned 20+ years with 15 of those years as the senior most executive at various companies responsible for strategy and execution for online growth.
Will has scaled DTC companies from $18M to over $100M and worked with brands from $20M to over $1B in annual revenues. He has built and managed internal teams as well as external agencies to scale quickly and efficiently.
He is especially talented in finding ways to scale channels beyond the first level of growth. His areas / channels of responsibility include: Facebook, Instagram, Google Search, Google Shopping, YouTube, GDN, Programmatic, Amazon, Affiliate, Podcasts, CRO, influencers, ConnectedTV, Retention, Email, SMS, etc.